Overview
Safe Life is a safety-focused mobile app designed around women’s everyday walking routines. By integrating traditional safety features into daily life services and incentive-based mechanisms, the app encourages users to shift from reactive emergency responses to proactive risk avoidance. Unlike other women’s safety apps, it enhances women’s sense of walking safety while balancing user retention, continuous safety data updates, and commercial sustainability, offering a viable approach for the long-term operation of women’s safety applications.
*This app was redesigned and localized from Chinese to English, with adjustments for text length, hierarchy, and tone.
Timeline
Oct 2024 - May 2025, 7 months
Team
Jackie Xie — Lead Designer
User Research, UI & UX Design, Prototyping, and Developing with Swift UI
Lith He — UI & UX Designer
User Research, UI & UX Design, Prototyping
A proactive safety experience that helps women avoid risks before
they happen and support everyday travel.
01 CONTEXT
A common problem
in the women's safety products.
Current safety apps and products focus on emergency response rather than risk prevention, and struggle with long-term user retention due to limited everyday use cases.
At the same time, common safety products on the market typically structure their core features around different levels of user safety needs, including Trip planning, Safety companion, and Emergency assistance.
Within a typical user journey of safety products, two key roles are usually involved: the product user and the helper. Notably, the Safety companion and Emergency assistance features require more interaction between these two roles, which often leads to more complex workflows.
Through analysis, we identified key pain points and potential opportunity areas within the user journey.
02 CHALLENGES & SOLUTIONS
As digital products increasingly take on safety roles in everyday life, it is time to rethink how safety solutions support women beyond emergency situations.
03 Design Decisions
04 Visual Design
05 Final Design
06 Next Steps
